Infinix: A Detailed Description
With its headquarters located in Hong Kong, Infinix Mobile is a well-known smartphone maker that was founded in 2013 by Transsion Holdings. The business has considerably increased its presence over time and established itself as a prominent participant in a number of foreign marketplaces.
Overview of the Company
Established: 2013
Head Office: Hong Kong
Parent Organization: Transsion Holdings International
Infinix Mobile has research and development facilities in Korea and France, where it designs its smartphones. With a presence in almost 30 countries, the corporation has successfully entered markets in Asia, the Middle East, and Africa. Notably, Infinix was the first company to start producing smartphones in Pakistan.
Market Influence
- Egypt: By 2017, Infinix had become the third-largest smartphone brand in Egypt, trailing only Samsung and Huawei.
- India: Infinix sponsored the Indian Super League team Mumbai City during the 2017-2018 season.
- Nigeria: In May 2018, Infinix Mobile Nigeria signed an endorsement deal with popular musician Davido, making him the brand ambassador in the country.
- Smart TVs: In June 2020, Infinix expanded into the smart TV market in Nigeria, introducing its first range of smart televisions.
Key Developments
- 2013: Infinix Mobile was established as a smartphone company.
- 2017: Increased market share in Egypt.
- 2017-2018: Sponsored Mumbai City FC in the Indian Super League.
- 2018: Signed Davido as brand ambassador in Nigeria.
- 2020: Launched smart TVs in Nigeria.
FAQs about Infinix
- Is Infinix a Chinese company?
- Yes, Infinix is a subsidiary of Transsion Holdings, which is a Chinese company headquartered in Shenzhen, China.
- What are Infinix’s design and research locations?
- Infinix designs its phones in France and has research and development centers in France and Korea.
- In which markets is Infinix available?
- Infinix is available in Asia, the Middle East, and Africa, covering approximately 30 countries.
- What notable achievements has Infinix made in Egypt?
- Infinix became the third-largest smartphone brand in Egypt by 2017.
- Who was Infinix’s brand ambassador in Nigeria?
- In May 2018, Infinix signed an endorsement agreement with musician Davido to be the brand ambassador in Nigeria.
- When did Infinix launch its smart TV range?
- Infinix introduced its first range of smart TVs in Nigeria in June 2020.
Conclusion
Infinix Mobile has rapidly grown since its inception in 2013, establishing itself as a significant player in the smartphone market across various regions. With strategic endorsements and market expansions, the company continues to innovate and cater to a diverse consumer base.
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